Trend Report on Online Ordering: Digital Demands Present New Challenges, Opportunities for Restaurants

By: Anna Wolfe

Published: December 29, 2021

After orchestrating a strategic technology rollout, casual restaurant chain Another Broken Egg Café saw its off-prem sales skyrocket from 2 percent to 15 percent. At MURTEC Executive Summit and Showcase, Paul Macaluso, President & CEO of Another Broken Egg Café, took the stage to share the details on the brand’s impressive technology transformation.

“Because of the shift we had to make to get into the business, both through third-party delivery, our own online ordering platform through Olo, as well as now getting into more catering, it's been a very incremental and significant part of our business  – up to 15 percent, and it's actually growing. It's been a huge shift for us. It's had implications on our technology, on our store design and obviously on our customers, but all in a very beneficial way for our business,” Macaluso explains.

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