Another Broken Egg Cafe Forecasts Major Franchise Growth in Texas
Nation’s Leading Upscale Breakfast, Brunch and Lunch Restaurant Brand Expands Presence Throughout Texas with Room for More
March 27, 2023 // Franchising.com // ORLANDO - Upscale, award-winning breakfast, brunch and lunch restaurant brand, Another Broken Egg Cafe, has taken the Lone Star State by storm.
With 8 cafes already open, 4 in development and set to open in 2023 in Austin, Katy, Dallas and El Paso, as well as additional development planned in the Greater Dallas and Houston areas, the “NextGen Casual” restaurant brand will soon elevate the brunch experience for guests throughout Texas. Franchise expansion in 2023 will continue to target markets throughout the state, with specific priority for identifying new franchise partners in San Antonio, Dallas, South Texas and the Texas panhandle.
“We’re eager to continue to grow Another Broken Egg Cafe’s footprint through upcoming cafe openings and the development of additional units in Texas,” said Jeff Sturgis, Chief Development Officer for Another Broken Egg Cafe. “Talented and experienced multi-unit franchisees find our one-shift operations and unmatched unit-level economics very attractive. It’s clear to them that the demand for culinary-focused, daytime-only concepts is only growing, and we’re well-equipped to meet and exceed guests' expectations in today’s restaurant environment.”
Fueled by America’s love for brunch, Another Broken Egg Cafe, which is the largest, actively franchising daytime-only restaurant concept, has nearly 85 locations open across 15 states and anticipates opening 16 new cafes in 2023. The brand’s reputation for innovation in the form of redesigned cafes, off-premises and catering options, tech-forward ordering, as well as full bar and culinary advances, has consistently promoted same stores sales increases from pre-pandemic levels.
Projecting to reach 100 units in the next year, Another Broken Egg Cafe offers restaurant franchise owners a chance to expand their portfolio in the attractive breakfast and brunch segment. The brand presents a unique opportunity to leverage the increasingly popular daytime-only daypart while offering a better quality of life for their managers, servers, kitchen staff, and, for themselves with 49 hours of operation per week between the hours of 7 a.m. and 2 p.m.
