| Type of Operations: |
Full sit down casual dining café specializing in Breakfast, Brunch and
Lunch. Offering a unique and diversified menu throughout the day from
as early as 6 -7 a.m. to 2 -3 p.m., 7 days a week. Hours may vary
depending on location. |
| Demographics: |
In general, areas that have a medium family income of $75,000 +.
Preferably $90,000 +. A mixed residential, business and commercial
environment. Four and Five Star Resort areas with high end clientele,
golf & tennis communities. |
| Site Criteria: |
Ideally 3,500 to 4,000 square feet with covered exterior seating for
"al fresca" dining. End cap desirability in a boutique mall environment.
High traffic counts to drive continual sales throughout the day part.
Commercial environment preferred. |
| Original Opening: |
November 1996 in Mandeville, Louisiana |
| Employees to Operate: |
8 – 12 Full Time / 10 – 15 Part Time |
| Training: |
Initial
training at Corporate restaurant, up to 6 weeks. At your café location, we are on site 10 days prior to opening and up to 5 days after a “soft” grand opening. |
| Average Customer Check: |
Depending on region, usually $12 per guest. |
| Estimated Investment: |
Approximately $250 k - $700 k. depending on location, building, and build out costs. |
| Franchise Fee: |
$60,000 fee includes training program, manuals, site assistance, marketing, dissemination of all systems. |
| Royalty Fee: |
4% of net sales (minus sales tax) fixed |
| Advertising Fund: |
2.5%
of net sales for local direct advertising .5% of net sales for national
fund and advertising development (print ads, commercials, etc.). |
| Unencumbered Equity Requirement: |
Approximately $250 k + |
| Franchisee Profile: |
Enthusiastic,
energetic, & quick with a smile. Has the desire to be the best and
to be recognized as such. Motivated to make the career change a sincere
commitment to excellence and nothing short of that! |
